What are the types of Google ads?
Google offers several types of ads for businesses to reach their target audience. Here is information about Google ad types:
Search Ads: Search ads are ads that appear on Google search engine results pages. Businesses can reach their target audiences more directly by advertising for specific keywords.
Display Ads: Display ads are displayed on a network called the Google Display Network. This network includes Google-owned websites, YouTube, and many other websites. Display ads can be images or videos and you can define your target audience.
Video Ads: Video ads run on video sharing sites like YouTube or the Google Display Network. Video ads can be shown to target audiences based on specific keywords.
Shopping Ads: Shopping ads run on a platform called Google Shopping. These ads show businesses products and include a direct purchase link.
Map Ads: Map ads are displayed in map apps such as Google Maps. Businesses can see the location and features of their customers’ businesses with map ads.
App Ads: App ads are displayed on app download pages such as Google Play Store and Google search results. These ads help businesses promote their mobile apps and increase downloads.
Google ad types offer different options for businesses to reach their target audience. Businesses can create a more effective advertising campaign by choosing the type of ad that suits their advertising purposes, budgets and target audiences.
