What are the advantages of using social media actively for a company?

Actively using social media for a company provides many advantages:

Communication can be established: Thanks to social media, you can directly communicate with your customers, solve their problems and provide information about your products.
Brand awareness increases: Thanks to social media, your brand awareness increases. By sharing customized content, you promote your brand.
Sharing your content: Thanks to social media, the content you publish about your products or services can be shared by your followers. This way, your content can reach more people.
Advertising: Social media platforms also offer a suitable environment for advertising. The desired target audience can be reached and the effectiveness of the advertisements can be easily monitored.
Gathering customer feedback: Thanks to social media, you can get feedback from your customers. By evaluating this feedback, you can improve your business.

For these reasons, it is very advantageous for a company to actively use social media.