What does a social media agency do?

A social media agency is an organization that provides professional services for a brand or organization to communicate and grow its audience through social media platforms. Social media agencies manage brands’ social media accounts, produce content, interact and aim to grow their audience.

 

Social media agencies work in line with the target audience and communication purposes of the brands and develop various strategies to achieve these goals. These strategies aim for the brand to reach and interact with its target audience. Social media agencies also manage the advertisements made through the social media accounts of the brands and measure the effectiveness of these advertisements.

 

A social media agency manages a company’s social media accounts and carries out advertising and marketing activities through these accounts in order to increase brand awareness, improve customer relations and increase sales. These activities include:

 

1. Management of social media accounts: A social media agency takes over the management of a company’s social media accounts (such as Facebook, Instagram, Twitter). These processes include activities such as updating accounts, adding new content, and managing interactions.
2. Content production: A social media agency produces various types of content for a company’s social media accounts. This content includes various types of materials such as blog posts, images, videos, infographics. These contents are prepared in order to reach the target audience and attract their attention.
3. Advertising management: A social media agency assists advertisers through a company’s social media accounts. These services include activities such as ad targeting and segmentation, ad budget management, ad performance monitoring.
4. Engagement management: A social media agency manages comments, questions and complaints from a company’s social media accounts and provides support to resolve these interactions. In this way, customer relations are improved and brand image is protected.
5. Monitoring analytics: Social media agency monitors activity on a company’s social media accounts and prepares reports on these activities. Thanks to these reports, the company’s social media strategy is determined.