What is social media management? How is it done?

Social media management refers to the work done for a brand or organization to communicate through social media platforms and grow its audience. These activities include activities such as managing the brand’s social media accounts, producing content, interacting and growing the audience.

 

When doing social media management, you must first determine your brand’s target audience and communication goals. In line with these goals, you should choose the social media platforms that are suitable for your brand and open accounts on these platforms. Then, you should produce interesting and useful content for your brand and share these content on your social media accounts. You should also engage with your followers and answer their questions and opinions. You can also organize various promotions and giveaways to increase your follower count.

Social media management encompasses many different activities, but in summary it can include:

1. Creating and managing social media accounts: For example, social media accounts such as Facebook, Twitter, Instagram are created for a company and sharing is made through these accounts.
2. Content production: The process of preparing and publishing content to be shared on social media accounts. This content can be, for example, blog posts, images, videos or infographics.
3. Communication management: The process of responding to comments, questions or criticisms from social media accounts.
4. Influencing people and creating events: Influencing the audience and creating events by organizing campaigns and events through social media accounts.
5. Tracking analytics: Tracking analytics (eg number of followers, number of events) to track and evaluate activity on social media accounts.