How to Do Digital Marketing and Conversion Rate Optimization (CRO)?
Conversion rate optimization (CRO) is one of the most important digital marketing strategies. CRO is a process designed to enable users visiting your website to take targeted actions such as making a purchase, registering or taking an action. CRO can increase your website’s conversion rates, increasing sales and profitability.
The following steps can be followed to make a CRO:
Set Goals: Before starting the CRO process, set and prioritize your goals. Your goals will help you decide which parts of your website need to be optimized.
Gather Data: Data collection is one of the most important steps in the CRO process. Analyze user behavior on your website using Google Analytics or other analytics tools. Collect information such as which pages are visited, which pages are spent more time on, and which pages are exited.
Identify Problems: After analyzing the data, you can decide which parts of your website need to be optimized. To identify issues, identify common problems or obstacles users encounter. For example, a product page might have issues like insufficient information, a cluttered form on the sign up page, a slow load time.
Experiment: After identifying the problems, try to solve the problems by doing different experiments. Improve experiences on your website by using different variables such as different colors, font, layout, product descriptions and images between experiments.
Test and Analyze: After you run the experiments, analyze your tests and results. By looking at the results of the tests, determine which variables are most effective and optimize your website accordingly.
Repeat the Process: CRO is a process and is not completed after a single test or experiment. You should continue to optimize your website by constantly collecting, testing and analyzing data.
