What is SEO? How is it done?

SEO stands for Search Engine Optimization and aims to make web pages better understood by search engines and appear in higher search results rankings. This allows a webpage to rank higher in search results, which means it has the potential to attract more visitors.

 

You can follow the steps below to do SEO:

1. Do keyword research: Keyword research helps you discover which words are used most often in search engines. This information helps you decide which keywords you should use in your text.
2. Improve content quality: Content quality is an important factor evaluated by search engines. Your content should be of high quality, useful and interesting.
3. Use meta tags: Meta tags are information crawled by search engines and contain the title and description information of your web page that is displayed in search results.
4. Optimize URL structure: URL structure is information crawled by search engines and includes URL information of your web page that is displayed in search results. It is important that the URL structure is clear and suitable for keywords.
5. Use internal links: Internal links are links on your web page that make it easy to navigate from one page to another. Internal links are information crawled by search engines and help your web page rank higher in search results.