What is on-site SEO? What is off-page SEO? What is the reason for your separation?

On-site SEO refers to the efforts to optimize the internal structure and content of a website. These include topics such as keyword research, meta tags, URL structure, site hierarchy, and content quality. On-page SEO is done to enable search engines to better understand your site and place it in higher search results.

Off-page SEO, on the other hand, covers topics such as backlinks and social media engagement that a website outsources. Off-page SEO is the work done to increase the popularity and credibility of your site. These include topics such as guest blogging, social media sharing, online advertising or forums.

This distinction is made to understand how search engines will evaluate your site. On-page SEO helps search engines evaluate how you structure your site and how quality your content is, while off-page SEO evaluates the work done to increase your site’s popularity and credibility. Therefore, performing both on-site and off-site SEO work is essential to ensure that search engines place your site in the highest search results.

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