What is digital marketing?

Digital marketing is marketing activities done over the internet. These activities are carried out with the aim of promoting a company’s products and services, expanding its customer base and increasing sales. Digital marketing reaches the target audience and attracts their attention by using various tools and techniques. These tools include services such as social media, email marketing, search engine optimization (SEO), ad networks, mobile marketing, video marketing.

Digital marketing, unlike other marketing activities, offers an environment where reaching the target audience can be done more accurately and effectively. For example, thanks to social media, in addition to reaching the target audience, more effective advertisements can be made by segmenting them according to their interests. In addition, the data obtained as a result of digital marketing activities can be used to make marketing strategies more effective.

While digital marketing is becoming more and more common, its use with other marketing activities is also gaining importance. For example, digital marketing activities through a company’s website, social media accounts and email marketing can yield more effective results.