Why is SEO important for web page?
SEO stands for Search Engine Optimization and aims to make web pages better understood by search engines and appear in higher search results rankings. This allows a webpage to rank higher in search results, which means it has the potential to attract more visitors.
SEO covers many factors that affect the design of the web page. For example, factors such as the correct use of keywords and phrases on the web page, the clarity and readability of the page content, the fast loading speed of the page are taken into account by search engines and affect the ranking of the page.
SEO helps businesses reach their target audience. For example, if the keywords on a business’s web page are chosen correctly, search engines can find them more easily by users who use those words. In this way, the business tries to reach its target audience and has the potential to reach more customers.
There are several reasons why SEO is important:
- Potential to attract more visitors: The higher a web page rank in search results, the more potential it has to attract visitors. This causes the page to be seen and visited by more people.
- Brand awareness: The higher a web page appears in search results, the more people will know the brand. This increases brand awareness and leads potential customers to have more confidence in the brand.
- Competitive advantage for businesses: Having a web page appear higher in search results provides a competitive advantage for businesses. This helps the business attract more visitors and reach more customers than its competitors
