Reasons for e-commerce buyers to abandon Cart
There are many reasons why e-commerce consumers abandon their carts. Some of these are:
High shipping charges: Consumers may abandon their carts as high shipping charges are added to the item price.
Tax and other charges: Some e-commerce sites may charge taxes and other charges on purchased items. These charges may cause consumers to abandon the purchase.
Challenging or complex payment process: Payment processes of some e-commerce sites can be difficult or complex. This may cause consumers to abandon their purchase.
Security concerns: Consumers may be discouraged from purchasing due to security concerns, especially during payment transactions.
Out of stock of products: Out of stock of products on e-commerce sites may cause consumers to give up on purchasing.
User experience: User experience on e-commerce sites can cause consumers to abandon their purchase. For example, site speed may be slow or site navigation may be difficult.
Competitor offers: Consumers may abandon their carts when they find better prices or better offers on competing e-commerce sites.
Loss of interest: Consumers may experience a loss of interest during the purchase process or become preoccupied with something else and abandon their carts.
E-commerce sites can develop various strategies to solve these problems. For example, they can reduce shipping costs by offering free shipping or discount codes. They can also simplify payment processes and improve the user experience.
