What is SEO image optimization?

SEO image optimization is a series of optimization processes to ensure that the images on a website are better understood by search engines and get a higher ranking. These optimization processes include factors such as image size, file name, file size, file type, alt text (alt tag) and file size compression.

Visual optimization is an important factor for improving website performance. A well-optimized image can help web pages load faster and improve user experience. It also helps search engines understand and correctly rank images.

Here are some tips for SEO image optimization:

Filenames: Filenames of images should be relevant and meaningful to the content. This can help search engines better understand and rank images.

Sizing: Large images can cause web pages to load slowly. Therefore, the size of the images should be as small as possible.

Alt text (Alt tag): Adding alt text (alt tag) for images helps search engines better understand and rank images. Also, images may be displayed as alternative text when they fail to load.

File size compression: The file size of images can affect the loading time of web pages. Therefore, the size of image files should be reduced or compressed as much as possible.

File type: The file type of images used on web pages is important. You can choose between popular file types such as JPEG, PNG and GIF. These file types can help optimize file size while maintaining image quality.

SEO image optimization is an important factor for websites because a properly structured image can boost a website’s SEO performance and improve its ranking in search engines. Therefore, web developers and digital marketers should use SEO image optimization techniques to properly optimize images on their websites.

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