WHAT IS LOCAL SEO AND HOW IS IT DONE?
Local SEO is a digital marketing strategy that allows a business to rank higher in Google search results based on its physical location. Local SEO is used to attract the attention of potential customers who are close to the location of the business and increase the online presence of the business.
HOW TO DO LOCAL SEO?
Create a Google My Business account: Google My Business is a service that allows your business to be listed on Google. You can share your name, address, phone number, business hours, website and other information on this platform. This way, your customers can find you on Google Maps and learn more about your business.
OPTIMIZE BUSINESS LISTINGS
The consistency of your business name, address, and phone number (NAP) is of paramount importance in business listings. Make sure this information is listed accurately and consistently.
MANAGE REVIEWS
Online reviews of your business increase your customers’ trust in you and play an important role in local SEO. Responding to reviews is important for increasing customer satisfaction.
TARGET LOCAL KEYWORDS
Research local keywords related to your business and optimize your content to target those keywords.
ATTEND LOCAL EVENTS
By attending local events, you can promote your business and meet potential customers. Also, by interacting with the local press, you can ensure that your business is featured in the local media.
OPTIMIZE YOUR SOCIAL MEDIA ACCOUNTS
By optimizing your social media accounts with local keywords, you can play an important role in local SEO.
Local SEO increases your business’s online presence, making it easier for customers to reach you. Therefore, it is important for your business to implement local SEO strategies correctly for a successful digital marketing strategy.
